One of those ways is evident in the associated article. This method attempts to spread un-true, negative commentary around the internet with the intent of damaging the reputations of companies that are both doing good work and keeping families in their homes. The recent news that foreclosures are up 30% over the same period in 2008 is only one indicator of the importance of the work being done by ethical companies like The Feldman Law Center.
The hired guns for these negative campaigns can be high school drop-outs, college students, ex-employees, or anybody with the ability to post content on the web. This content is rarely fact-based and is usually made up of baseless accusations, generally inflammatory language, and negative statements which are impossible to verify. The odds of a poster actually ever being a client of the companies they write about are small indeed. Another characteristic of these posters is that they have very little knowledge the actual loan modification process. Examples of this characteristic pop up throughout the article in question. In reality, modifying loans with lenders requires that the companies on either side of the negotiation have a working, professional relationship. For companies like Feldman Law Center and Wells Fargo Mortgage, that relationship could cover hundreds or even thousands of loan modifications over time. Both sides have the same thing to gain from a successful loan modification; keeping the family in their home.
Contrary to the contentions presented Feldman Law Center carries an A- rating with the Better Business Bureau. The BBB describes a rating of A- as "Excellent". The article closes in true templated negative poster fashion with two statements that have no basis in reality. Again, contrary to what is presented, the BBB states that in regard to The Feldman Law Center, "We know of no government action taken against this company". The final statement that the poster is cooperating with these fictional agencies simply show sand summarizes the true nature of the article in question.