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Why? The national media will always want to see a "demo" tape of you in action on a TV show in order to book you. Local TV usually does NOT require previous media experience presenting you with an excellent opportunity to land a segment and obtain the demo video Why does the BIG MEDIA need to see you on the air? They want to be sure you have great energy and the ability to handle the lights, camera and action that takes place on a major TV set.
Do speaking engagements count as a demo? No, because being a great TV guest requires a different skill set than being a great speaker. Sound bites make the difference that is, being able to make strong points in just a few sentences whereas in speaking you are allowed a lot more time to make your points.
What are the benefits to my business of appearing on local TV? Lots of credibility. You can build expert status within your local and regional area that could lead to lots more business, more opportunities such as speaking or consulting with major companies etc. Creating celebrity appeal your self in your home market is not only great for business but lots of fun too.
How will local TV experience help me on the nationals? You'll increase your comfort level with lights, cameras, and the process of being on TV. You'll learn to avoid the deer in the headlights look plus inexperience not only makes you look foolish but hurts the producer too as they are held responsible for your performance, after all, they booked you in the first place. You don't want to get a bad reputation with the media as a poor performer!
Should I add my demo to my website? Absolutely! No website should be without a demo these days so the producer can make an immediate decision. In fact, over-nighting a DVD demo is almost out-dated!
Why is appearing on local or regional TV good for networking within my community? You put yourself in a great position for meeting lots of new people and attracting more opportunities to yourself plus you are showcasing your talent which can lead to "regular" expert or you being on the show over and over again. Is appearing on local TV good for boos sales? Sure, you can sell more books and products, or even request higher speaking fees. The more media, the better! Everyone wants to hire a tried and true expert with a platform of delivering results.
